We recommend buying tickets online!
NEW: Outdoor City Rally
Get your first first team tickets!
City Rally Launch Special: 20% OFF!
Use Promocode «WOWRallyLaunch22»
City Rally Launch Special: 20% OFF!
Use Promocode «WOWRallyLaunch22»
City Rally Launch Special: 20% OFF!
Use Promocode «WOWRallyLaunch22»
City Rally Launch Special: 20% OFF!
Use Promocode «WOWRallyLaunch22»
Outdoor City Rally

Ein Stadtspaziergang der anderen Art! Starte mit deinem Team die WOW City Rally und finde den geheimen Ort von Willow! 

Sichere dir dabei das beste Ranking und kreiere eigene Illusionen von dir und deinem Team! 

Eine Rally voller WOW-Momente!

WOW City Rally


Welcome to the rooms of illusions

Come be amazed by our rooms which are full of surprising illusions and new perspectives! WOW combines fun with learning, culture and virtuality.

Across three floors and more than 400 square meters you will lose yourself in infinity, stand upside down and wonder about your own perception. Your smartphone or tablet will playfully guide you through the museum.

Can you even believe your eyes?

Be inspired and amazed that there is no right or wrong and that everyone sees things differently.

Be invited to cherish your illusions! We make room for it!

Come and dive into the WOW Experience - A museum has never been so much fun!

In the WOW museum, nothing is as it seems.




We are renovating

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WOW Magic Nights

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Create WOW Moments

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Are you ready for WOW?

Individuals - Families - Seniors - Couples - First Dates - Groups up to 12 people

The WOW Museum in Zurich offers entertainment for every age group and encourages interactive participation. Use your own device (smartphone or tablet) and you will be guided through the museum in a playful way.

Whether with friends, family or work colleagues. Together you can try things out, experiment, create illusions and take great pictures.

We generally recommend using the online ticket pre-sale (especially on weekends and during the holiday season).


  1. Charged smartphone or tablet
  2. Clothing as thin as possible, as the
    4 photo action points could make
    you sweat quite a bit
  3. Curiosity and playfulness

School visits - Team events - Groups of 13 or more people

The premises are perfect for school classes, team building occasions or as an event location for up to 70 people.

School classes can organise their visit via our separate booking system. Tuesdays are always reserved for school visits.

Group enquiries from 13 people and upwards can be organised directly via the "Group button".

Smaller groups without a guided tour may purchase tickets directly via the "Ticket button". There are no guided tours at the weekend.


In the heart of Zurich, just a few steps from Bahnhofstrasse and Zürich Main Station.


The impossible rectangle

...is a two- dimensional figure which our visual system recognize as representing a projection of a 3D object that in reality cannot exist.

Download instructions

The 3D Illusion cube

...is related to the impossible cube or irrational cube invented by M.C. Escher for his print Belvedere.

Download instructions

The impossible triangle

...also known as the Penrose triangle. It is an optical illusion that can exist just in perspective drawings, but cannot exist as a real object.

Download instructions


The WOW Museum was created by the married couple Vanessa and Matthias Kammermann together with a team from the Zurich agency Aroma. "WOW combines fun with learning, culture and immersive art," says Vanessa Kammermann. "Nothing here is as it seems. We create space to create illusions."

From the very beginning, Vanessa's vision was to create a destination for young and old in the middle of the city, to offer a cultural highlight that perfectly complements a day of shopping or a trip to Zurich.

Inspiration and idea came five years ago on a trip through Japan, Australia and New Zealand. Back in Switzerland, they never let go of their fascination for "illusions" and the desire grew to create a space for illusions in Zurich. The project was then launched in 2018 - the joint conception with Aroma took a total of 1.5 years until the delayed opening after the lockdown in June 2020.

Don't make yourself any illusions - the two founders and managing directors Vanessa and Matthias Kammermann do not like to hear this statement at all. It is this fantastic quality of imagination, a lot of ambition, entrepreneurship and perseverance that has brought them to where they are today: in the middle of downtown Zurich, in a prime location right next to Bahnhofstrasse. The WOW Museum means everything to Vanessa, her husband and her 4 children. It is the 5th baby of the family that will grow with them. They want to show their kids that you can and must stay flexible and reinvent your life again and again if the situation requires it and that you should never stop being curious and dreaming.

Many turbulent months lie behind the WOW Team with up's and down's, with many uncertain but also heartwarming moments, overwhelmed by the great interest and rush, despite the uncertain times.

By the way: The foyer of the museum also holds a personal secret of which Vanessa is especially proud, the huge WOW, which is located there, is reflected in the ceiling and results in the word MOM? Here the two worlds are connected, which is not only symbolic for Vanessa as Working Power-Mom, but also for her core team which consists of real power women, with whom she rocks the WOW Museum since June 2020. Wonderfully complemented by the WOW house magician, who inspires the guests week after week.

@wowmuseumzurich Follow on Instagram


References / Customers



During the autumn holidays and weekends we have a high occupancy rate at the WOW Museum. We therefore recommend booking tickets online.

Spontaneous guests must expect waiting times or that admission is unfortunately not possible.

Thank you, your WOW-Team