🚨 ATTENTION: MUSEUM CLOSED 🚨 ‍

We are renovating for you! 🛠️ The Museum is closed from January 6 to 10!
On Saturday, January 11, we are open for you again – with a freshly renovated location and ready to give you new WOW moments.
In the meantime, you can already buy your tickets for after the renovation online.

As an alternative to visiting the museum this week, check out the WOW City Rally, an interactive city walk through Zurich – with exciting insights about the city and lots of illusions. Amazing photos included. More information and tickets.

🚨 ATTENTION: WAITING TIMES 🚨 ‍

Only a small number of tickets is available at the museum ticket desk. Walk-in guests are welcome, but should be aware of possible waiting times and that there's even a chance of not being able to enter at all. We recommend buying your tickets online in advance. Buy tickets now

No tickets available but you want that WOW experience? How about trying our City Rally, a unique outdoor city walk through Zurich, instead? More information

🚨 ATTENTION: HOLIDAY SEASON 🚨 ‍

We currently have a high number of visitors.

No tickets available online? We keep a small contingent of tickets at the museum ticket office. Walk-in guests are welcome, but please be aware of possible waiting times and that there's even a chance of not being able to enter at all.

As an alternative, we can recommend our WOW City Rally, a unique outdoor city walk with lots of illusions and WOW moments. More information

Thank you for understanding
Your WOW team

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Tickets
City Rally
Gift Vouchers
WOW Public Tour
Public guided tour on Monday 05.05.2025 – Buy your ticket for 6.00 p.m. and be there!
Spring Break: Open 7 days a week
From Monday 7 April until Sunday 4 May 2025
Spring Break: Open 7 days a week
From Monday 7 April until Sunday 4 May 2025
Spring Break: Open 7 days a week
From Monday 7 April until Sunday 4 May 2025
Spring Break: Open 7 days a week
From Monday 7 April until Sunday 4 May 2025

Are you ready for the WOW experience?

Outdoor City Rally

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Kids' birthdays

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Event hire

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More offers
Welcome to WOW Museum Zurich

Perception? Overrated!

Immerse yourself in the world of optical illusions: experience worlds of light, lose yourself in patterns and sink into mirrors. Discover spaces that test your perception, challenge your understanding of space and scale, and make you question what you see.‍Each installation offers a new perspective and an entertaining, interactive experience. The WOW Museum is not just about observing, here you become the highlight of the optical illusions – unique photo souvenirs guaranteed!Experience the world from a different perspective – on three levels and about 400 m2, in the heart of Zurich. Whether you're a local or tourist, a solo adventurer or family group, the WOW Museum promises an unforgettable experience for EVERYONE!Duration of stay approx. 60 to 90 minutes.

Your visit

What to expect

At WOW Museum, nothing is as it seems. Dive into the WOW world of wonders. A museum has never been this much fun!
12 unique illusion rooms
Digital museum guide
4 photo stations & countless photo spots
Quiz stations with a monthly raffle
Willow's augmented reality world
400 m2 on 3 floors

News at the WOW Museum

Find out what's going on at the museum and what exciting offers and events we currently have for you.

All news
WOW NEWS

School visit with the WOW factor

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WOW NEWS

Rent the WOW Museum for your event!

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WOW PUBLIC EVENTS

WOW Public Tours

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WOW PUBLIC EVENTS

WOW Magic Nights

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WOW NEWS

Discounted access to the museum on Thursdays!

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WOW NEWS

NEW: Circle Vouchers

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All news

Our gallery

Getting there

Located in the heart of Zurich, just a few steps from the Bahnhofstrasse and the main railway station.

Plan your visit with us now!

Plan your route
WOW on Google

You have questions?

We've got answers! Browse through our frequently asked questions to find the information you need or contact us.

All FAQs
Can you work at WOW Museum?

Yes! You can find all our open positions here.

Can I call you?

We are a very small team and therefore unfortunately unable to provide a telephone service that is available at all times.
If your inquiry is about a group or school booking, you can reach us from Monday to Friday between 09:00 a.m. and 12:00 p.m. under the following number: +41 43 244 15 78

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