Mehr als ein Spaziergang: ein WOW-Erlebnis durch Zürich
🚨 ATTENTION: HOLIDAY SEASON 🚨 ‍

If online tickets are sold out:

🎟️ There is a limited number of tickets available – spontaneous guests are welcome, but can expect short waiting times.

💡Tip: Book online in advance = guaranteed entry. Click here to get directly to our ticket shop.

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WOW - we look forward to welcoming you!

Autumn holidays: Open 7 days a week from 5 to 25 October 2026 – including Tuesdays!
We recommend buying your tickets online in advance.
Autumn holidays: Open 7 days a week from 5 to 25 October 2026 – including Tuesdays!
We recommend buying your tickets online in advance.
Autumn holidays: Open 7 days a week from 5 to 25 October 2026 – including Tuesdays!
We recommend buying your tickets online in advance.
Autumn holidays: Open 7 days a week from 5 to 25 October 2026 – including Tuesdays!
We recommend buying your tickets online in advance.
Welcome to WOW Museum Zurich

Perception? Overrated!

Immerse yourself in the world of optical illusions: experience worlds of light, lose yourself in patterns and sink into mirrors. Discover spaces that test your perception, challenge your understanding of space and scale, and make you question what you see.‍

‍Each installation offers a new perspective and an entertaining, interactive experience. The WOW Museum is not just about observing, here you become the highlight of the optical illusions – unique photo souvenirs guaranteed!

‍Experience the world from a different perspective – on three levels and about 400 m2, in the heart of Zurich.
Whether you're a local or tourist, a solo adventurer or family group, the WOW Museum promises an unforgettable experience for EVERYONE!

‍Duration of stay approx. 60 to 90 minutes.

Your visit

What to expect

At WOW Museum, nothing is as it seems. Dive into the WOW world of wonders. A museum has never been this much fun!
12 unique illusion rooms
Digital museum guide
4 photo stations & countless photo spots
Quiz stations with a monthly raffle
Willow's augmented reality world
400 m2 on 3 floors

News at the WOW Museum

Find out what's going on at the museum and what exciting offers and events we currently have for you.

Our gallery

Getting there

Located in the heart of Zurich, just a few steps from the Bahnhofstrasse and the main railway station.

Plan your visit with us now!

You have questions?

We've got answers! Browse through our frequently asked questions to find the information you need or contact us.

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Mehr als ein Spaziergang: ein WOW-Erlebnis durch Zürich