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See the city with different eyes!
Outdoor experience
See the city with different eyes!
Outdoor experience
Die Stadt mit anderen Augen sehen!
Die Stadt mit anderen Augen sehen!
City Rally

A Rally full of
WOW moments!

Experience real-life WOW moments on a city walk with amazing illusions, different challenges and new perspectives.

The WOW City Rally combines urban life with digital challenges, where you can create new WOWs as a team and become part of the illusions. Willow, our museum gnome, will accompany you on this journey. Let us surprise you!

Experience the city through new eyes!

With the "City Rally Guide" on your own device, illusions in the city can be experienced in a playful way. Discover Zurich through new eyes and be curious!

Can you solve all the challenges with your team and find Willow's secret place? Play against time and secure the best ranking.

Experience the WOW world of adventure outdoors.

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Vergünstigt ins Museum!



Miete das WOW



Verschenke wowige Momente!


Are you ready for a next WOW?

City Rally

Experience the WOW world of adventure outdoors.

Take your friends, family, work colleagues with you on the rally! In a team of 3-5 people you can solve the challenges, take unique photos and become part of the illusions.

The ticket must be booked in advance at the online ticket sales. Select your preferred start time.

The WOWlights on the
City Rally

  • Discover new WOW's in the city!
  • Find the secret place of Willow.
  • Solve the different challenges.
  • Take the coolest illusionary pictures
    of you and your team.
  • 3-5 people per group. Children up to 6 years can join the rally for free!
Book start time

What you need to know:

This rally leads right through the centre of Zurich. It is not completely barrier-free, and therefore only suitable to a limited extent for strollers and wheelchair users. Watch out for busy streets in the city!

90-120 min
WOW Museum
Find Willow's secret hideout in the city of Zurich.
German, English
Team size:
3-5 people*
Participants will be divided into
WOW Captain,
WOW Navigator &
WOW Model
* For the WOW factor, the City Rally is to be visited with a team size of 3-5 people. For teams of 6 or more, we recommend forming several teams and playing against each other.
CHF 75.- / Team
Bring along:
Smartphone with internet and sufficient battery, comfortable shoes and weather-appropriate clothing.

    Important: Your device must not be older than 2017 and contain the latest browser updates. You can find more information in the technical data sheet.


    In the heart of Zurich, just a few steps from Bahnhofstrasse and the main station.

    @wowmuseumzurich Auf Instagram folgen