Curious minds.

Big suprises.

A whole new way to experience museums.

Across three floors in the heart of Zurich, mirrored worlds, immersive light installations and optical illusions come together to transform the way you see the world. Explore, interact and become part of the illusion.

Ready to experience WOW?

Explore Immersive Spaces

ABOUT US

A Museum Like No Other

Don't just look at the exhibits. Here you become part of the experience.
Spanning 400 m² across three floors in the heart of Zurich, the WOW Museum challenges your perception of space, distance and colour. After all, nothing is quite as it seems, and everyone sees the world differently.
Step inside, embrace your curiosity, play with perspective and discover a place where there are no wrong answers, just unexpected moments, unforgettable illusions and plenty of photo opportunities.

Unique snapshots guaranteed.

Your WOW Moment awaits

12 ROOMS, ENDLESS PERSPECTIVES

Take a look inside our rooms

Can you trust your eyes? Here you'll find a small selection of our illusion rooms.

ROOM 01

MIRROR MAZE

Maze

Lose yourself right away in WOW's very first experience. Thanks to the countless reflections of light, the maze becomes WOW’s very own labyrinth.

ROOM 02

STEP INTO INFINITY

Infinity

With more than 4,000 LEDs and countless reflections, a moment is created in which you can easily lose yourself. The Infinity Room was designed by -naut.

ROOM 03

GRAVITY, REIMAGINED

Vertigo

Have you always wanted to recreate Michael Jackson’s famous lean? In Vertigo, you can do it with ease

ROOM 04

THE UPSIDE-DOWN EFFECT

Twist

The world turns upside down here! In the Upside-Down Room and at the free photo station, everything looks different. The wallpaper was created in collaboration with the Berlin artists’ collective TapeThat.

ROOM 05

RAZZLE DAZZLE

Vector

The Razzle-Dazzle pattern creates visual distortions and makes contours appear to dissolve. The arrangement of lines on the floor and walls deliberately plays with your sense of orientation.

ROOM 06

AMES ROOM

Ames

Sometimes tiny, sometimes giant. In the Ames Room, it’s up to you to decide who stands where and how the world is viewed from a different perspective.

Tickets & Booking

NOT YOUR TYPICAL MUSEUM VISIT

WOW After Work

WOW MAGIC NIGHT

Mind-Blowing Tricks

The Magic Night takes place regularly right here at WOW. Enjoy a 30-minute magic show for visitors of all ages.

CHILLUSION NIGHT

Illusions Without the Crowds

Perfect for those who would like to experience the museum in a more relaxed atmosphere, without children and accompanied by lo-fi music.

GOOD TO KNOW

Your Visit at a Glance

Werdmühlestrasse 10

8001 Zurich, right next to Bahnhofstrasse.

12 Interactive Experience Rooms

Filled with optical illusions, interactive installations, and free photo stations.

400 m²

Explore an immersive exhibition spread across three floors in the heart of Zurich's Old Town.

Outdoor City Rally

Discover Zurich from a whole new perspective on an entertaining city adventure. Perfect for teams of 2-5 people.

Book Online

We recommend booking online, especially on weekends and during school holidays, to secure you preferred time slot.

All You Need Is a Smartphone

Simply show your ticket and explore the museum at your own pace with our digital museum guide.

Get your tickets now!

FOR EVERYONE WHO LOVES TO DISCOVER SOMETHING NEW

Who is the WOW for?

Couples

The perfect date for exploring, experiencing, and seeing things from a whole new perspective.

Friends

Take fun photos, discover unexpected perspectives, and share plenty of laughs along the way.

Families

A playful experience for kids and adults who love solving puzzles and exploring together.

Tourists

A unique experience in the heart of Zurich’s Old Town — and a memorable addition to your trip.

Locals

See your city from a completely different perspective and rediscover Zurich in a whole new way.

Solo Visitors

For curious minds who love exploring art, science, perception, and the unexpected.

Get your Tickets now!

FAQ